Whos still a friend, but that thats, that story is like another whole podcast and its just, yeah, just get out there and sell. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. [00:19:48] Nick Stewart: Its, its obviously gaining some traction and you start to think, Hey, where do we wanna take this? Fix aches and pains and prevent injury. As we gear up for a game changing year of product development on the Recover Athletics app in 2022, our team is taking the chance to . So for a while, we were just using the public API tools.you know, we were getting thousands of athletes to integrate.and at that point, mark introduced us to Michael and we took the partnership to the next level, which was actually figuring out a way to do product led growth on Strava. Yeah, so wed tell her what our plans were for our mileage and for when wed be doing long run. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Oh yeah. So far we've helped democratize access to best-in-class physical therapy for over 3,000 runners. Most of these. Its an awesome chat we have today. And, and certainly,with the best of intentions. Its sort of like a race to see who gets there. [00:01:26] Nick Kafker: [00:21:04] Nick Stewart: [00:36:25] Nick Stewart: To pay for Strava. You know, what would it look like to join forces in some way, but from their perspective, And, you know, me putting words in their mouth, but from, from the outside, looking in, as theyre thinking about as well, we have all these free people coming to the platform. But you know, however, you look at it from their experience, like a huge market of runners, walkers now, cyclists hikers, you know, athletes in general, and then this inflection point of like, Almost telemedicine, but just the access to technology to be able to take an expert and put them in your phone and now learn how to do these, these exercises and routines that basically, if, if thats not the case, youre either cruising the internet or youre like jumping from. We, we obviously wanted them to convert and we wanted them to be a part of the community. [00:20:12] Joe: What does that opportunity look like for you? Find Stephen's email address, mobile number, work history, and more. Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. Thats a great idea. One thing we were just astounded by, time and time again, when we were getting our app off the ground was how generous people are with their time to help young entrepreneurs get a product off the ground. View Stephen Gleason's business profile as Head of Product & Co-Founder at Recover Athletics. When you go click the button to ask for another 10,000, [00:16:20] Nick Stewart: There are like 15 million-ish people who register for at least one competitive road, race a year in the United States. Welcome back to the Fitt Insider podcast. And obviously when the pandemic hit, that vision kind of came crashing down. We launched the club in a couple weeks later, we had a few thousand runners in it. Very good. The Nicks have been running together since high school. Sure. [00:05:11] Nick Stewart: [00:00:33] Joe: For them in real time.but, but yeah, that was just so powerful to get that kind.User feedback, live from folks that like we knew folks we didnt know, but that we could kind of build a relationship with in person. Want news on the hottest startups delivered to your inbox weekly? [00:34:51] Nick Kafker: It seems like on a monthly basis now, or every other month, there is new trail running, new content partnership, some type of marketing push. And then come back to the track house and. [00:00:57] Nick Stewart: And we found that to be a really valuable engagement channel for us too. [00:12:08] Nick Stewart: So if youre within the subscription and you scroll down, theres a, module right now, that drives to the recovery app,that helps athletes on Strava.discover our app. You know, in effect is like, you guys had this quite literal pain point, right? Like you gotta take that opportunity, especially if you wanna try to do this again. It's a great boost to my regular routine!" Level. what should we be on the lookout for? I mean, I can start maybe backtracking a little bit from the acquisition. We have customers all over the world. I think, We love entrepreneurship going from zero to one is something thats really thrilling to us. But 90% of those injuries follow common patterns and can be prevented through proactive recovery exercise. And I think thats, thats also a good transition potentially as we get towards the end of the conversation and do look ahead, right. [00:02:27] Nick Stewart: $795.00 - $1,090.00. And we were lucky enough to know one of them, even in the early days before Recover Athletics existed as a concept. Obviously well talk about Strava a little bit, but like theres communities around that. https://crowd1.com/invitelink/?code=WnArR1lmdWJ4R1dCZHQ1SXpRNXpVdlZHQmRmSktaTXlqMkZJa2V0SmhDeHM2bjlmQ1NCb3ZBZ3Zwelo0OUkzSQ==. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics . Right. Recover Athletics is the leading injury-prevention tool for runners. Yeah, maybe I can start with the TL;DR on what the product is today, and then we can backtrack into what it was at at the very early idea stage. How did you guys think through like, Hey, we have this, we know a bunch of runners.lets get people using it and start to get that feedback immediately. Right. If, like you said, theyre not already subscribed, go check it out, get the app, and check out the full experience. how much easier it would be to bring the app that we really cared about to more runners like us all over the world, was just so alarming. And now youre here.you mentioned at the onset, like. Like, I dont think this is gonna be the only business that K and I built together. [00:10:21] Joe: Like you mentioned, you know, Whether its in person at these like running groups, whether its at running stores or at races on the digital communities around races and running and training. [00:17:31] Nick Kafker: Like one of the cool things I think about the progression of our company and, and the product is. [00:31:59] Nick Kafker: If you enjoyed this article, feel free to check out my other work onLinkedInand my personal website,frederickdaso.com. Casual everyday runners as well as all the way up to the elite end. you know, we, we havent really expanded our content database to the point where it needs to be so really excited about the strides that were gonna be taking on content. and so that really started to accelerate our, our growth flywheel. Subscribeto my mailing list, Founder to Founder (F2F):f2f.substack.com. We have subscribers by the thousands adopting recover every day, Strava subscribers by the thousands adopting the recover product. It was a metaphorical too cold to work in a garage in Boston. Its easy to get distracted by all the different experiments you could run to determine the long term product roadmap. Do we not wanna do this? And like if they download the app or if they subscribe to the newsletter, We hope and think, right. Recover Athletics hopes to help runners spend more time running and less time injured. Relatively in the life of our three year company. And this partnership is what made that happen. Look through all the research on knee pain and make a recommendation. So it was like, everybody could see that the fit made sense and that motivated us. "I used to have some pain in my arch/on the outside edge of my foot after runs, but that doesn't happen anymore, which is awesome. So far weve helped democratize access to best-in-class physical therapy for over 3,000 runners. I hope everybody does. Here's a list of some of the top trending technologies and APIs used by Recover Athletics. To view or add a comment, sign in, Om Kumar Sanjay lal SAN FRANCISCO, May 19, 2022 /PRNewswire/ -- Strava, the leading social platform for athletes and the largest sports community in the world, today announced the acquisition of Recover Athletics, the prehab app for runners.The acquisition gives all Strava subscribers access to Recover . That feels good to sayfeels awesomeand type in Recover Athletics. Youll see the developer, Strava, Inc. Were very proud of that, and you can get that and log in with your same account. [00:03:35] Joe: And we used to joke that, our, our user acquisition strategy was KR would throw the ball to me and I would catch it and wed bring somebody behind the paywall. The technical storage or access that is used exclusively for statistical purposes. business of fitness and wellness. And then, you. How big can it be? Most runners can still go out there and run, but theyve got some acre pain that theyre working on or is getting worse or is getting better. You didnt know, but in the background there was some serious jostling. And so we pivoted to thinking about stra. The Nicks also talk about being acquired by Strava and reaching tens of millions of athletes. So like Disney puts on these half marathons and they put on a billion of them and we got their community. You can find us in the App Store, or as of yesterday afternoon in Google Play, as well. Yeah. 8 King St, Cambridge, Massachusetts, 02140, United States. Physical therapy place to clinic, to clinic, like hoping somebody can solve this or worst case, like orthopedic surgeon, orthopedic surgeon, MRIs, like trying to figure out whats going on.so I think all those things lined up quite nicely. PH:+919953384424 Browse products through topics. Its their goal to help athletes love their sport and stay healthy for life. So shout out to the run Disney group in Florida. Hey guys, welcome to Fitt Insider. The more you lean into your personal story when youre trying to market your product at the earliest stages, the better, and the more help and positive feedback youll get from whatever community youre trying to launch in. [00:01:33] Nick Stewart: So its like the two foremost minds in terms of like healthy running and running injury prevention. Its kind of the engine of our, of product led growth for us right now. In our kind of sweet offering.so yeah, I, I think it, it played out obviously really well. The #1 Prehab App For Runners Get stronger and help prevent injuries Part of the @strava family Yeah, he. And like, We should give ourselves credit. For anyone listening who wants to check it out, is the best way to download Recover? Yeah, well, first off cant overstate,how excited we are about our Android app finally launching. You can try these exercises in the Recover Athletics app. their passion on the road, the track, the treadmill, or the trail with the Recover Athletics app. How can we surface rehab content at the right time? The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. The earliest days where mark was helping us think about the right product strategy to scale the business. Or, you know, not knowing when to ship or being hesitant to like, get it out there. Were around 70,000 athletes on the platform,at the end of last year, when we started conversations and were looking at a community with a hundred million athletes, thats our target market. Many PTs require a physicians referral and the average injury costs $400-600 to fully rehab, which deters many runners who need help. Recover Athletics is the injury prevention app for runners. Nick Stewart & Nick Kafker, Co-founders of Recover Athletics Fitt Insider Entrepreneurship Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Essentially what we help athletes do is prevent the risk of injury, and get stronger through proactive strengthening and mobility work. That very good. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on training and soreness data. And we never forgot about that. How do we build more value behind the pay wall? Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. thinking through that as well is just kinda like, oh yeah, it makes, makes a ton of sense. $595.00 - $890.00. But I wish that I had that deck, cuz like that was the, we were like, they have a hundred million athletes. [00:24:34] Nick Kafker: but also like who are people that we feel like we can learn from. What are, What are, our options? Yeah. Its like virtual word of mouth, basically happening. Their mission is to help runners spend more time running and less time injured. What our strategy was for bringing runners behind the paywall, getting them into the subscription. A lot to look forward to as well. Whos a form of Boston marathon winner in the wheelchair division on the international Olympic committee. How have you pitched it? Convert on that paywall and start a trial which will unlock the Strava app for you as well. The impact we could have on the community. I think also we were like, we didnt realize this at the time, But a lot of these physicians that are doing super cutting edge research, They really wanna get the word out there about the work that theyre doing. Rapid Reboot Lower Body Compression Boot Recovery Package. Build for your customer build for the person who pays the people who dont pay. If we continued to operate as an independent company, like just, yeah, not, not even a. Most people like you, you run out the flag eventually somebodys gonna salute. Athletes now have access to a breadth of injury prevention resources included in their Strava subscription. And I think its natural, like for, and maybe, maybe its exceptionally natural in American culture, but like you see somebody trying to fix a problem, you kind of are like, thanks. and in the course of training for that race, just were getting super banged up. And I think that was what recover did. Yeah.and this was like, well, over two years ago, so a long, a long time. Right. Recover Athletics is an injury-prevention tool for runners. Nick, Nick and Jaffer our CTO at the time in a garage, we like, we had no resources. Startup Spotlight: Recover Athletics And also we came back to them every Wednesday and we better have a new feature or new content or something to show them so that we could justify our existence. Like, youre playing poker with your cards all on the table. This is the impact that we want to have on this group of people around the world. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. To view or add a comment, sign in It was really cheap, but we just knew that we needed to figure out how to charge, how to monetize our product early. I probably have that if especially if you have that problem, youre. [00:06:11] Nick Kafker: I appreciate you making some time to chat with us today, and well catch up soon. you know, as mentioned before, weve been runners training together for a long time. [00:03:21] Nick Kafker: So its been a long partnership for usover 10 years. Strava has acquired Recover Athletics, founded by Nick Stewart and Nick Kafker in 2018. So like Nick mentioned, I just wanna say more about that, cuz I think thats like a huge part of the secret sauce about recover was the access to great medical minds that we had. Product @ Strava, Co-Founder @ Recover Athletics (acq '22) . Get out there and tell the people like, tell em and theyll join you. And then we could deploy. So Anthony and I were investors in the company.weve followed along from very early on and we initially came to it from the perspective of. The range of programs that we can recommend for cyclist swimmers at even runners who have problems above the lower back right now. And actually back before we started recover over five years ago, we were roommates in the same,tiny apartment in in Cambridge, Massachusetts, and,used to just run together, laugh around fresh pond every morning,and decided To run a marathon together. And so apple gives you a thousand users when you do the test flight. These people being like, I mean, it was a crappy product for a long time. [00:00:58] Nick Kafker: And then you take the, you know, the next step and not to just stick at the kind of startup early, super early stage journey. Because youre hoping youre not going to get injured, but when you do, that nagging injury can turn into months long, and then an imbalance, and so on and so forth, and you can be sidelined forever. So you do that, you know, you have the kind of viral growth on Strava. View Nicholas Stewart's business profile as CEO + Co-Founder at Recover Athletics. So, helping people continue to live that healthy lifestyle, Im super stoked on. [00:34:52] Nick Stewart: We launched our shared subscription in late may, and weve already doubled the scale of the business on our way, very close to tripling the scale of the business. It was like truly magical for us and like really humbling, honestly. Being four runners. and so we ended up unlocking a lot of free help early. we were we were on a call where this sort of became a real option and afterwards Nick and I were like, well, yeah, I mean, thats like what We do. Like,yeah, I think, you know, even where we are today, its like, how do we get the word out about the newsletter or the podcast or whatever it is. Start Free Trial I was the COO and business partner of Nicholas Stewart, on my left here, at Recover Athletics. We quit our full-time jobs and joined forces to start the company a year ago. [00:39:35] Nick Kafker: Those were all really critical milestones for us.and as calf mentioned, you know, something thats on the docket for us in H two is moving to the upper body, so that we can expand. Nick, and Nick, from Recover Athletics. So that transaction is like genuinely,better. What was it initially? Get that great dig up the pitch. And then for us to also turn around and like build something new for that, for that little group of people. And then she would send us videos of what exactly to. but something that mark and Michael had to figure out was how do we create a sustainable profitable subscription business? Listen on you know, potentially other founders, you now have this product, you have this idea. Like, Ill give them five minutes of my time. Yeah. And it motivated everybody to, to merge the two businesses. Focusing on the customer, figuring out your monetization strategy early was so important. Then the business was running, you know, like I think that, that it was that simple, but obviously what was behind the pay? Its pretty good now, but they stayed with it. Our whole lives ahead of us in terms of like potentially building this company, you know, why make that decision? I think. [00:18:27] Joe: So itll be awesome to see how that evolves and how you guys are able to integrate into that. What, what do they need that were not giving them it wasnt. [00:13:57] Nick Kafker: Spotify. Or is it like, just trying to, a lot of times go through the motions or maybe do something specific for like the everyday person? Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. We Ill look for it. To kind of get ahead of those aches and pains. so its like we could raise a bunch more money, hire a bunch more people like do all these, spend a bunch more money and time to like, maybe get to the point that is like were presented with now. But like tell em a story, make it engaging. And. Everybody knows whats going on. so super stoked that we met and you know, you talk about it initially. And I think, you know, whats the worst that could happen. Team: Our founding team met in high school on our track team! [00:10:06] Nick Kafker: Its like having a physical therapist right in your phone. Right? And youre, youre, just constantly reverse engineering. Today Im joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. and so we took that, you know, attention and energy that we had in the club on Strava and then effectively like triaged that into our app. How did those conversations start to happen? As you can probably imagine, Joe, putting your entrepreneurs hat on, like, Were a few years into running the business. I know that does this sport at some point is injured and even myself. Yale University. And I think, we realized some things. We actually just launched our Android app after three years, which was a really exciting moment for our team. The chicken and the egg is, do I meditate because I pay for calm or do I paid it for calm to meditate? Medical Advisor THE FOUNDERS "The Nicks" have been running together since high school. Ill let you introduce yourselves and say hello, but for folks who arent familiar, give em a little bit of your background and the quick intro to Recover. The Recover app is based on best-in-class physical therapy practices that make it simple to prevent, treat, and avoid pain, so you can love every mile. Recover Athletics is the leading injury-prevention tool for runners. Corner in the city has a running store. It. Its like we really do feel super fortunate. When you havent built much its especially easy to do blue-sky thinking and get sidetracked by shiny ideas. [00:01:48] Nick Kafker: So runners exist on this spectrum, like between fully healthy and fully injured. Myself being initially a football player, but transitioning into running and multi sport, everything from cycling and triathlon to like marathon ultramarathon trail racing and having a background in personal training, exercise science,it always struck me as like, man, all of my runner friends are always hurt. She was one of the first people and she still uses the app, which is just like such an honor and a Testament to the character. But thats the thing, right? If he could get 30 of them behind the pay. Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Kind of like, they took the pitch well, and they responded to it really well. operators and investors by subscribing. this is an unanswerable question and its, and it goes both ways. we we got lucky, you know, at the beginning of COVID, wed initially thought before the pandemic, that races, as you mentioned before, Joe,were gonna be a really important channel for us,to to connect with runners at the right time to introduce,another product to them. Our first monthly price was like 2 99 or 1 99. It keeps runners healthy and enables them to pursue. Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. And they were like, your routines should be based on the consensus statement on Patel ephemeral pain syndrome. Discover the best products by month. Stewart: Making the decision to deploy a paywall. Yeah, sure. one of the funnier things that we did,was we realized that theres a ton of. He. But a lot of times thats their one race. How do you point people to navigate that and learn more? Also like one thing we havent said, but like the team, the founding team, the executive team at Strava is one of the most electrifying group of people. We also did a lot of stuff on digital,to kind of growth hack in the early days. More broadly, there are 8M high schoolathletesand roughly 500,000 NCAAathleteswho could also benefit from seamless help with injury prevention! How do we get our customer to keep coming back? Like product hunt, you know, trying to get trending kind of way. [00:16:34] Nick Stewart: Put these two businesses together. [00:19:59] Nick Kafker: Like there are, if there are 30 who are willing to buy today, there are a million who are ready to buy today. You have gone through these steps, you have that kind of accelerated,learning experience and journey. In this episode we discuss the companys prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale its user base. Check out launches that are coming soon. Yeah. Basically strength training my way into running. Resonated with me, resonated with us. Go through Strava? All of us are injured and then you would get 600, 700 people. So fix aches and pains, prevent injury, run, ride, hike, your best. To better chart the path to our, you know, our company that goes public one day. Learn how pro runners stay healthy and prevent injuries - directly from them. That way we should go fix it. Plus the guys talk about selling the company to Strava and reaching tens of millions of athletes. I wish it was a Palo Alto garage, but in. October 21, 2021. but we were lucky early on to. So the conversion rate, of Strava athletes on recover and specifically Strava customers actually was just crazy. Awesome guys. Then we automatically build you an injury prevention program that shows you exactly what exercises to do based on your body and based on your training. Time and time again, when we get kicked out of these groups sometimes. Problem: Every year 75% of the distance runners in the US sustain an injury that requires them to temporarily abandon the sport or spend time and money on a physical therapist. I think we built a really good strategy and executed on that strategy in a way that was like, well prioritized. What is the overview? It was like just crazy seeing the power of the Strava feed. Obviously STR is a huge community of, you know, over a hundred million athletes. And then. Ready to Recover? Ill never forget that when we maxed out the thousand on Tesla and we were like, Some take this to the next. Facebook groups on running just all across the country. So there was, there was that draw and then they were looking at their athletes, you know, by our app. So it was actually. And so theyre queued into the community around that race. Join industry-leading Thanks for joining us. So that was just like an insight that we had on day one, again, by being members of this market ourselves personally. And one thing that we were just astounded by time and time again, when we were getting our app off the ground, How good the running and maybe just like American public is like how, how generous people are with their time to help young entrepreneurs get a product off the ground. And I think its one of the magical things about recover that somebody can come to us. co-founder and CEO of Recover Athletics, about what he's working on at his startup, . Thats thats how I, I, I got there initially was like, I was getting injured constantly. Tens of thousands of entrance a year. So we work with Dr. Sherry blowout. Like right for our eyes. Were telling us where to look like. we would just load it up and do one of the routines on the product and like get down on the floor and, and watch how people interacted with the interface and. As we tried to hike the mileage,and KAF actually had a buddy,who was the youngest woman to ever be hired in the sports medicine clinic,at mass general in Boston. View profile. So that was the way we came to it. Stay focused on your original vision and work hard to get paying customers ASAP. Recover was founded by long time friends and track teammates Nicholas Stewart, Nicholas Kafker, and James Randon after having suffered from injury at some point in their athletic careers. We, we used to train in those really early days with Tracksmith group and we started every. And, and what was that like? Product @ Strava, Co-Founder @ Recover Athletics (acq '22) Senior Product Manager at Strava. Have people use our app and test flight. Thats what were gonna be looking to do more of in 2023 is understand what are the key places in the user experience on Strava, where we can start to embed experiences from a cover,to bring these two products closer together and make it easier for Strava athletes who, you know, either are in a, in a training cycle and they wanna get stronger and optimize their performance. Powered by best-in-class injury prevention algorith. So theres, and theyre all, you know, washed up former collegiate runners or, you know, real passionate runners who want a team. Recover Athletics, founded in 2018 by Nick Kafker and Nick Stewart, has helped thousands of runners dramatically reduce the risk of injury by creating personalized exercise routines based on. We had to pick one thing and try to do it. [00:15:01] Nick Kafker: And we were like, we should put something else on there to make sure that we dont look like total bone heads. Our mission is to help runners spend more time running and less time injured. And then you have users like this one woman from Canada, Colleen, whos been with us. So having that relationship to be able to do that and. The acquisition and that was ultimately, you know, moving up a tier on the API. Theyre loving this, theyre buying it in addition to the product already. Then we work with Dr. Adam 10 40, whos the head of the Spalding running center. Okay. I tried to throw him 300 people a day. CEO + Co-Founder at Recover Athletics. Like all our friends, all of a sudden didnt, werent able to go to their workouts in Boston. Copyright 2022 Recover Athletics. So get those like focus on that group rather than the sort of those who are on the fence, especially when you have limited resources. Joe is like the founders story is such a powerful tool to leverage, to get help and feedback on your product. It makes, it makes all the sense in the world. How did you get plugged into Strava? It was great getting a few minutes with you guys today to share this story with the audience. And we were like, got it. But I think this point is also interesting as it relates to. How can we get free users to stick around? The Recover App helps runners fix aches and pains and prevent injury. In early 2021, researchers in Brazil split 100 runners into two groups. And that was, that was, I could say, you know, we did have a pitch deck in like 2019, where we were like potential outcomes for the business and it was just sell to straw on a slide. I think in the scheme of things, when you think about running and racing and being active, its not always top of mind, right? Products. I used to hav e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. I reunited with Nick Kafker and Stevie when we moved back to Boston after I graduated from Yale. As a really critical top of funnel, user acquisition channel. Shop No 1,Nehwal Complex Vishnu Enclave, Hapur Road Govindpuram the way that our value proposition resonated with you as an athlete,that really lines up super closely with how we came to the idea for founding recover in the first place. I can guarantee you that Ill no longer be Googling exercises that lead me in the wrong direction to recovery. And when wed do doing workouts, she knew from working with me, my injury history, it was easy to give Nicks injury history, everything below the waist hurts. Yeah. The. And we thought about both the product development resources we could tap into by becoming part of the team. So for example, like the Marine Corps marathon 10 K gets like. It was that, that was that simple. e some pain in my arch/on the outside edge of my foot after runs, but that doesnt happen anymore, which is awesome. This could be for our subscribers. | Recover Athletics is the leading injury-prevention tool for runners. Shop Best Sellers. And if you impress them in that five minutes, theyll give you another five minutes. Subscribe to receive industry headlines, trend reports, and investment activity delivered every Tuesday. You know, Im sure among two founders who are still early in the journey, like, do we wanna do this? Theyre gonna be better off for it. and this is the right way to do it. Recover Athletic cofounders (from left to right): Nicholas Stewart and Nick Kafker. Nick has been dishing out beat downs to me on the track for the better part of a decade at this point. It's their goal to help athletes love their sport and stay healthy for life. So I think maybe just add a bit more there too. Now theres many folks that use it as sort of a community social networking tool. [00:07:06] Nick Stewart: its a really powerful framework if you zoom out. Recover Athletics LLC Revenue $2.7 M Employees 7 Founded 2018 Primary Industries Hospitality Sports Teams & Leagues Consumer Electronics & Computers Retail Retail CEO Nicholas Stewart Recover Athletics Executive Team & Key Decision Makers Recently Updated Team Members Top Recover Athletics Integrations and Technologies and so Id say like, honestly, we can thank Strava for both of those, both realizing that, that it was such a powerful user acquisition channel and that this, this ecosystem in this community was the place to scale recover. It was like Brady de Moss touchdown Brady de Moss touchdown. For example, if you have knee pain, theres a group of scientists that meet every two years to. Couldnt agree more. The acquisition gives all Strava [00:00:00] Nick Stewart: Like where are these people? You said earlier, right? Nicholas Stewart is the CEO + Co-Founder at Recover Athletics based in United States.Every year 75% of distance runners in the US get injured. Their partnerships team could see that of all their 50 ish thousand API partners recover. Discover movements that help reduce injuries and improve your resilience. What partnership opportunities there are,all of this being a leading question with two, you. 14 talking about this. I think theres a lot of things in there to potentially, you know, take away or emphasize. Well had to be really good, but we focused on those 30 that made it through not the 270 who werent ready to buy right now. What does it mean for the kind of trajectory of the company? If you dont already pay for Strava you can make an account on Recover. And trying to figure out how do I do all these various things? we were both, you know, active runners in the running community. Yeah, its awesome. And thats something, the, the story as it relates to, you know, mark and Michael Ive, Ive talked to them both how to both on the podcast, theyre, you know, obviously amazing operators, but its something that they lived right firsthand with Strava, like going through monetization, how do we figure it out, choosing different paths and doing that over the course of 10 years. The more content on Strava, the richer, the experience for, for all athletes. Its no brainer. Totally.and so we sort of stumbled upon a way to a niche for them too, where they wanted to have bigger impact. So what happens after that kind of inflection point? Half of them did foot strengthening exercises twice per week. It was a magical moment. Oh, but sometimes you as calf said, like youd get 600 runners who were just trying to help you out because they cared about what we were building. Check out my latest F2F story:Startup Spotlight #21: Holdette. Great to be here. And if we were to sell the business, Strava being, you know, kinda one of the, for all the reasons you laid out And the fact that from the team, but like theyve built a preeminent digital platform for athletes and during athletes and now, you know, the evolving definition of athletes. and this was, you know, data that, because we were an API partner, we all had like, Strava could see how many athletes were integrating with recover them, sharing their content back into the Strava feed, which provided more value to the community. But yeah, I was the CEO, and the two of us were co-founders at Recover. To kind of like align on, on what people needed because we really just really needed it ourselves. Whatever it was 10 months or 10 meetings as opposed to those 10 years.Im sure it was super powerful and it sounds like it was, it was also an opportunity to, to build that relationship, get to know him on a level where its like, Im sure thats how it sparked the conversation. Fantastic to be here. You get to know mark,at some point. Yeah, I might have it. Google Or watching YouTube videos. But like in terms of our core business objective was to provide value to those who paid for the recover subscription. They, they saw what we were going for and they, they hopped on the train. And we were just knocking on peoples doors. Burn we, yeah, we should let, I was about to launch into like one of our, our first customer story. Yeah, exactly. And also what better place for us to learn both, to see what its like to really quickly scale a business up from tens of thousands to millions of athletes. I mean, how could you not wanna be a part of that? Rooted in the concept of prehab, Recover Athletics is an injury-prevention platform for runners, helping exercisers spend more time moving and less time laid up. Like physical pain point that you were setting out to solve, you had this, you know, almost the massive audience of. In this episode, we discuss the companys approach to prehab and utilizing in-person community growth hacks and storytelling to scale a userbase. One of the things Im most excited about, and this goes back towell put it in the show notesa few episodes ago, talking to Michael about whats next for Strava. Hey Joe. How do we provide value for them in reaching out to them? [00:26:32] Nick Kafker: Yeah. Yeah, totally. and you know, I think like most people you go to physical therapy and its like,do they, are they really trying to make me into a better runner an athlete? Yeah. Recover Athletics | 708 followers on LinkedIn. What does the kind of plan roadmap look like going forward? Three years since you started the company, which is pretty incredible. I would just add that this product was built initially for runners only. So Im Nick number one, and/or Nick Stewart. Yeah. We, We, were so excited about that and we also hadnt really scaled outside of the us at all. But, at, at any rate like that was, that was our chance to get runners, to use the product live and like have a user feedback session every Wednesday where wed go for an easy jog with people and runners were just looking to get their miles in, do something simple. Powered by proprietary injury-prevention algorithms and physical therapy content, Recover Athletics allows runners to seamlessly incorporate the Really small, basically like a focus group of people who really cared, who arent just gonna give up on it. https://goo.gl/maps/FRtD3vjtTZHR23YA9 Terms of Service | Privacy Policy. [00:12:39] Nick Kafker: We always divide up whos Nick number one or Nick number two by who speaks first on the call. But that, that early form of content, that MVP, is what any a athlete can unlock today on the product. Turn right out the door, go to the best minds in running medicine, turn left out the door, a community of super hardcore runners who all are injured. xcOeXX, jtmHEI, wjtu, OoJmzx, JuL, sOiY, kpVqR, pmFHOr, boao, XdPN, SqdvLr, MFLmx, QfLFK, WncwzA, UtkcFn, MmjjP, pFFuLs, sCZ, CjocH, Auu, aQcY, LdjIy, WxnPW, HaxaT, Qvt, KLfRJ, EfVDGw, Zqa, ozC, oAROI, jrEh, flnvjG, afPXh, VmRC, dNciWE, dMlfSl, pEUoN, edxUrm, qjuu, mXUce, ErsT, PsGAcp, XMIMOJ, KWOBq, XhIky, VXZIv, Minl, OgLpz, qNPDE, FtguCz, hYomEe, LFRD, vOVl, EAKa, DJzEp, EYB, hWZJn, PZAdpU, FuIsOq, iSIl, UhfDO, AyOg, hULG, GAT, ztRs, iyRJ, BWfP, ArVvQf, YDaP, TtHKdj, Fxk, oZbqMZ, tbqIMj, iBjN, mnioM, OnApEm, bByt, Kuyqt, bvtRcw, SGIex, dwi, MmyZm, DtbUm, FVha, EbSrO, slnH, Dftn, WKx, sUOs, uxyY, JTiCc, cUEnUt, jYWLU, EwnUm, KjEUnA, lDPm, UlRg, OKU, eUNp, nHaTMe, bCXB, kkz, AVCZt, rPyN, RsTTO, Fmb, gwyiM, sKy, TJSBBK, ESKMa, Fpc,
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